Whenever possible, look for peer-reviewed empirical research. These are articles or books written by experts in your field of interest, whose work has been read and vouched for by other experts in the same field. These can be found in scientific journals or via an online search.
Avoid using many long, direct quotes. Although your paper is based on research, the point is for you to present your own ideas. Unless the quote you intend on using is absolutely necessary, try paraphrasing and analyzing it in your own words instead.
Who would be reading this paper, should it be published? Although you want to write for your professor or other superior, it is important that the tone and focus of your paper reflect the audience who will be reading it. If you’re writing for academic peers, then the information you include should reflect the information you already know; you don’t need to explain basic ideas or theories. On the other hand, if you are writing for an audience who doesn’t know much about your subject, it will be important to include explanations and examples of more fundamental ideas and theories related to your research.
If you are writing a research paper for a class, consider the other students. Is it likely that they will also be writing about your topic? How can you keep your paper unique and interesting if everyone is writing about the same thing?